Online Consumer Trends 2019 | A study exploring KPIs for e-commerce
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Online Consumer Trends 2019
A study exploring KPIs
for e-commerce
We have analyzed 500 large and medium global e-commerces with 1.5 billion
website interactions, 120 million transactions worth $500 million, and
prepared a report which explores KPI-s essential for e-commerce.
This is one of 20 unique charts with all the necessary observations,
insights and indicators that every digital marketer should be aware of.
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Download full report
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Here are some important takeaways from the report. You will find much more
in the full report
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Best performers achieve up to 25% OR and 5,8% CTR on regular
personalized mass email marketing activity and 57% OR and 12,6% CTR
on personalized 1-to-1 dynamic predictive email marketing.
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Top performers of marketing automation recover 5,45% abandoned cards
compared to industry average of 1,6%.
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On average only 6,4% of customers can be considered high spenders who
bring the highest value to the store.
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RSBM [Research Saturday, Buy Monday] a great number of customers do
online research during weekends and they start the purchase process
the moment they get to work on Monday.
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Top performers are capable of generating 25% of revenues with the
support of marketing automation software.
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Almost 44% of buyers at store are buying only once and never come
back again and 57,5% of existing customers are not buying anything
for more than 6 months.
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SALESmanago is AI powered Marketing Automation & Customer Data Platform
used by world's largest brands like Vodafone, Oriflame, T-Mobile, Yves
Rocher, New Balance and thousands of small and midsize companies worldwide.
More information www.salesmanago.com
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Received on Wed Jan 01 2020 - 15:04:13 CET