Our Augmented Analytics module helps marketers uncover critical campaign issues and opportunities that would've otherwise been missed.
Hi Ági,
It's far from easy to work out what mix of campaign spend will give you the best ROI. Lots of going back and forth between your dashboards and spreadsheets, coupled with a fair amount of uncertainty along the way.
Augmented Analytics is powered by artificial intelligence and looks at past costs and ROI figures from your different marketing channels, and then uses millions of calculations to tell you which channels to reduce spend on and which to increase.