Some 66 per cent of consumers surveyed in a McKinsey study said they consider sustainability when making a luxury purchase. Still, only 31 per cent of Gen-Z and 12 per cent of baby boomers are willing to pay more for sustainable products, according to the consulting firm.Big brands have begun to respond, with Inditex SA’s Zara this year pledging to use 100 per cent sustainable fabrics by 2025. Hennes & Mauritz AB (H&M) earlier committed to do so by 2030.But deciding which technologies and materials will succeed is difficult. “It’s still fairly unclear which of the many great innovations that are in the market will scale and become dominant
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Received on Fri Nov 13 2020 - 23:52:20 CET