One of the theories used to explain the differences in behaviour between males and females on Facebook is the social context theory (Junco, 2013) According to this theory, the context determines the behaviour exhibited by males and females in terms of language used and the communication means This theory also places emphasis on the basis that males and females do not have the same status in the society (Leman, 2010) In many societies, men are viewed to be in a higher status in the society Therefore, their language use and the mode of communication is likely to depict this status This is the reason why males are likely to exhibit their assertive behaviour in some contexts, especially when addressing people of the same sex
Received on Wed Dec 09 2020 - 17:22:59 CET