✔️ 2022 update: personalized content will be a key strategic priority ✔️

From: Harriet from Adverity <marketing_at_adverity.com>
Date: Thu, 18 Nov 2021 21:15:40 +0100

Adverity commissioned Sirkin Research to explore marketing analytics. Here are the findings...

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Marketing Analytics State of Play 2022: Challenges and Priorities

View research: https://cdKNl04.na1.hubspotlinks.com/Btc/DI+22809/cdKNl04/VWwnVQ3Vz3byW4BF0X37nV5snW7Y8zfc4B2cNXN6ybcYp3pl3rV1-WJV7CgGV6W2bsBwj6x-g0yW4BvbNV2hGhL_W6cGxR_4NLmprV6Cvdt7Qj8BHN1SwqbnsRm3NW1c3pHJ3qq84sW6c_hpJ3MlQ3ZW65YW1t8jJD8TW4hLrqR8DDWsCW8yWt1Y1Dr3VLW9fV4vr4crBltW1wh9R77nfCrHVrj5x_8DLdM_W3rqtsF2hjNYkW12ylZR5Ks2-jW79mG226RGyYtW2Mpr-G2KT40wW85C5B13Wpr0vW5QNVtt2zpnqBW5_9DN65SZ0gXN5pDdqJ9jTxWW8T66xD3tMbQfW4BBM2B3DNk2YVqDQVk6gr7n5W41q2wj7g7vdVW5Th9q_7tb7TdW7T0LF17knz6ZW7_NRJS7lmZmr3kp31

Hi,

Our latest research, based on a survey of 964 marketing professionals, found that delivering personalized content is a top strategic priority for 66% of marketers and analysts in 2022.

But as it stands, less than half say that personalizing content is one of their strengths.

And while campaign reporting is at the bottom of the to-do list for 2022, those with a strong campaign reporting capability are three times more likely to succeed in delivering personalized content.

View research: https://cdKNl04.na1.hubspotlinks.com/Btc/DI+22809/cdKNl04/VWwnVQ3Vz3byW4BF0X37nV5snW7Y8zfc4B2cNXN6ybcYp3pl3rV1-WJV7CgGV6W2bsBwj6x-g0yW4BvbNV2hGhL_W6cGxR_4NLmprV6Cvdt7Qj8BHN1SwqbnsRm3NW1c3pHJ3qq84sW6c_hpJ3MlQ3ZW65YW1t8jJD8TW4hLrqR8DDWsCW8yWt1Y1Dr3VLW9fV4vr4crBltW1wh9R77nfCrHVrj5x_8DLdM_W3rqtsF2hjNYkW12ylZR5Ks2-jW79mG226RGyYtW2Mpr-G2KT40wW85C5B13Wpr0vW5QNVtt2zpnqBW5_9DN65SZ0gXN5pDdqJ9jTxWW8T66xD3tMbQfW4BBM2B3DNk2YVqDQVk6gr7n5W41q2wj7g7vdVW5Th9q_7tb7TdW7T0LF17knz6ZW7_NRJS7lmZmr3kp31

Check out our new research for more insights into your competitors' challenges and priorities for the coming year.

I hope you enjoy the report!

Kind regards,

Harriet Durnford-Smith

Chief Marketing Officer at Adverity

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Received on Thu Nov 18 2021 - 21:15:43 CET